My Daily Routine

Friday, December 11, 2009

Gatorade Makes Limited Edition Jordan Bottles

To commemorate Michael Jordan’s induction into the Basketball Hall of Fame in September, Jordan’s long-time partner Gatorade is unveiling a limited edition of six, 32-ounce bottles featuring labels with moments from his career.

The bottles are filled with three new flavors dubbed Championship Blue (berry-cherry), Championship Gold (citrus-orange) and Championship Red (berry blend). They will be available until supplies last at supermarkets, convenience stores and Wal-Mart. Millions of bottles will be hit shelves, but Gatorade officials haven’t offered a specific number on the run.

Jordan signed a 10-year deal with Gatorade in 1991 worth $13.5 million, but Jordan's image hasn't appeared on a bottle in the United States since he was on Citrus Cooler, dubbed his favorite, in the early 90s.

The folks at Gatorade are constructing a piece of art, made from more than 19,000 Gatorade bottles, that reveals an image of Jordan dunking. The art will reside near an urban basketball court in Chicago’s south loop.

Based on data from my book “First In Thirst,” the folks at Gatorade estimate that Jordan drank 75,060 ounces of Gatorade throughout his NBA career.

Super Bowl XLIII Gatorade Champs Bottles

In honor of Super Bowl XLIII, Gatorade has produced commemorative "Champs" bottles for the winning team. Both "Champs" designs are featured above, but obviously only one will be released on Sunday, a rare look at one design which will never see the light.